Lions in the Limelight
A Dozen Ways to Make Your Club More Visible
by Jay Copp
Eighty percent of success is showing up, Woody Allen famously remarked. The comedian may have been joking but what he said was true. There is no substitute for being present. It’s true when it comes to humor—“You had to be there.” It’s true for politicians who want to get elected, so they press the flesh. It’s true for parents who want to raise good kids—being with them is essential. It’s true for sales people, who often can’t close the deal without personal contact.